This is the Creative Mind.
Your Creative Mind literally keeps you alive. It is responsible for the involuntary life functions
such as your heartbeat and your breathing. It has great control over your
glands, the master regulators of your body.
Most important for our purpose: Your Creative Mind also governs your personality,
your character, your inmost drives, your deepest and most secret desires!
W. Clement Stone conceived a powerful picture in his Creative Mind; he saw himself
controlling a large insurance company. Now, we all know that to start a business you
need capital; in fact, most business failures are caused by lack of capital to tide-over a
bad time. Well, my friend Stone had less than $100 in his pocket. But he has made a
personal fortune of some $100,000,000... beginning as the head of an insurance
company.
How many salesmen will go out today with a good product and a good sales pitch—
and ring up no sale? It's your Conscious Mind that knows the facts about a product
and how it can benefit the user. But it's your Creative Mind that determines whether
you inspire trust or suspicion, belief or doubt—whether you are the kind of man who is
well-liked as soon as he says Hello, or the kind who shapes up as a negative
character whom it's so easy not to do business with.
I don't mean that an image of success in your Creative Mind means that you cannot
possibly fail on any occasion. But I will show you men who, having first failed, came
back and overcame every obstacle. They simply considered every setback a
wonderful opportunity for improvement.
It's your Creative Mind that can and will put you up there among the happy, well clothed,
and well-supplied people; the people who attract love, who find their way out
of difficulties, and who seem always to live in the sun.
